App Store Pricing Calculator

PPP = Purchasing Power Parity. In short: $10 isn't $10 everywhere. A price that's a coffee in the US can be a day's wages elsewhere. Adjusting prices by country means fair pricing — so more people can actually afford your app.

Each country is assigned to one of 5 tiers based on purchasing power, local app-subscription willingness-to-pay, price sensitivity, and pricing norms in that market. Tiers map to multiplier ranges applied to your base price:

• Tier 1 · Premium — multiplier 0.90–1.20. High purchasing power, mature subscription market (US, UK, AU, JP, DE…).
• Tier 2 · Strong developed — multiplier 0.70–0.90. Good purchasing power, more price-conscious than the US (FR, IT, ES, KR…).
• Tier 3 · Mid-price — multiplier 0.45–0.70. Growth markets where US pricing hurts conversion (BR, MX, PL, TR…).
• Tier 4 · Price-sensitive growth — multiplier 0.20–0.45. Large user bases needing meaningful PPP discounts (IN, ID, PH, VN…).
• Tier 5 · Very price-sensitive — multiplier 0.10–0.25. Low willingness/ability to pay monthly (NG, PK, EG…).

The pill on each row shows tier · multiplier · confidence. This is a curated dataset — not raw World Bank PPP.

base price × tier multiplier × FX rate, then snapped to a real Apple price point — preferring charm-priced endings like X9.99 (49.99, 99.99) over odd FX-derived prices (56.99, 73.99), with per-country conventions baked in (.90 in Brazil, whole-number tiers in JPY/KRW).

Click any price to copy the local-currency value, ready to paste into App Store Connect.

App Store Connect's auto-equivalent applies Apple's own FX margin (~5–15% over mid-market) plus local VAT/GST, so it often picks a slightly higher tier than a pure PPP × FX calculation.

Treat values here as a starting point — verify in App Store Connect before publishing.

That's the confidence level for each country's multiplier — based on how strong the underlying data is. High means large, well-documented markets (US, UK, JP, BR). Medium is reasonable data with some inference. Low is sparse data, often smaller markets extrapolated from regional peers. Treat low-confidence rows as starting points and validate with your own conversion data.

They're recommendations, not raw FX — based on purchasing power, local app pricing norms, mobile-subscription willingness-to-pay, localization relevance, and price sensitivity.

Always validate against trial conversion, paid conversion, retention, refund rate, and LTV by country.

Pricing tiers come from Apple's official price matrix — 842 price points across 175 territories. FX rates are pulled live from exchangerate-api.com (via open.er-api.com), with a hardcoded fallback if the API is unreachable.